During this group project, my group of five was tasked to create a store brand and its own private brand to compete with high-end retailers including Restorative Hardware, Crate & Barrel, William Sonoma, etc. 

We created a main store named Parallel as well as its private brand. The main store carries high quality items to appeal to its customers whose taste match their lifestyle. From the start to finish we have created every design aspect of our work together in unison including brand identity and packaging. The store categories are; Kitchen, Food, Beauty and Pharmacy.